Apple shares are up more than 6% in pre-market trading after its announcement about the weekend sales — the first that included its new iPhone 5C and 5S.
Analysts expected as many as 8M units to be sold worldwide. That would have handily beat the previous opening weekend record of 5M set last year with the release of the iPhone 5. With the new sales figures, Apples says in an SEC filing that it expects its fiscal Q4 revenues to come in “near the high end of the previously provided range of $34 billion to $37 billion” with gross margins “near the high end of the previously provided range of 36% to 37%.” Demand for the iPhones was “incredible,” CEO Tim Cook says, “and while we’ve sold out of our initial supply of iPhone 5S, stores continue to receive new iPhone shipments regularly. We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.” Unlike last year, people served by T-Mobile and Japan’s DoCoMo were able to buy the new iPhones on the opening weekend. China also was in on the action; last year customers had to wait 90 days for the iPhone 5 outside of the gray market. In addition to the iPhone news, Apple says that more than 200M iOS devices run its new iOS 7 operating system. That makes it “the fastest software upgrade in history.” Last year about 100M devices upgraded in the weekend when the iOS 6 was introduced.
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